TIIS (한국인터넷정보학회)
Current Result Document :
| 한글제목(Korean Title) |
Satisfaction Through Clothing Utilization and Environmental Sustainability Based on Fashion AI Curation Service |
| 영문제목(English Title) |
Satisfaction Through Clothing Utilization and Environmental Sustainability Based on Fashion AI Curation Service |
| 저자(Author) |
Eunjung Shin
Sohyun Kim
Ae-Ran Koh
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| 원문수록처(Citation) |
VOL 16 NO. 09 PP. 2867 ~ 2881 (2022. 09) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
This study investigates fashion Artificial Intelligence (AI) curation services to expand sustainable consumption. We analyzed the factors that affect the AI fashion curation service experience of women in their 20s and 30s using their clothes. An online survey was conducted from March 29, 2021, to June 4, 2021, for women of the previously mentioned age groups residing in the metropolitan area. Before answering the questionnaire, they installed the “Style Bot” application on their phone, took five or more photos of their clothes according to the manual provided by the application, stored them in a virtual wardrobe on the application, and then responded to the questionnaire using the AI recommended coordinating function. The effect of the properties of fashion AI curation service application on the use of clothes was investigated. Among the attributes of the fashion AI curation service application, convenience, speed, and usefulness were found to have a positive effect on the use of clothes, and promptness had no effect. Second, regarding the impact of clothing utilization on environmental sustainability, clothing utilization was found to have a positive effect on environmental sustainability. Third, environmental sustainability was found to have a positive effect on satisfaction. Fourth, clothing utilization had a positive effect on satisfaction. Thus, fashion AI curation service would help promote service development so that clothes could be used actively through an in-depth understanding of the properties of these services. Finally, the results of this study would contribute to promoting environmental sustainability. |
| 키워드(Keyword) |
Artificial intelligence
clothing utilization
environmental sustainability
fashion curation service
satisfaction
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| 파일첨부 |
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